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A Multi-Level Marketing Framework for Advertising in Social Network Services

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5 Author(s)
Wen-Tai Hsieh ; Dept. of IM, Nat. Taiwan Univ., Taipei ; Stu, J. ; Chun-Ming Liang ; Wenchi Yang
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In recent years, the growth of social network applications has held up very well. Many socializing tools like instant messaging software and blog platform can form a social network via constantly use. This paper proposes an advertising framework on social network. The main idea of this framework is to advertise on the nickname or status space on the social applications. This framework can also reach both the pay-per-click and pay-per-impression business model. Further more, this framework wants to make the users' friends have the will to advertise on their own nickname/status spaces in the social network.

Published in:

E-Business and Information System Security, 2009. EBISS '09. International Conference on

Date of Conference:

23-24 May 2009