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This paper reviews the feedback and expected outcomes for the surveyed students of the Syrian virtual university (SVU) in designing and implementation of e-learning based on Australian flexible learning framework (AFLF). This research used soft systems methodology (SSM) to analyze and understand the complex and 'messy' situation of the current case study. The study emphasizes the effective use of e-business services available in the e-learning. An outline for the steps for designing and implementation of e-learning is included. Goals are defined as broad objectives of a survey that are measured after students responded, whereas outcomes are defined as recommendations. How far is the Syrian virtual university from Australian flexible learning framework? How can the Syrian virtual university design e-learning contents based on Australian flexible learning framework? How can the Syrian virtual university assess its performance based on Australian flexible learning framework? These important questions and some others will be the main titles for this research as an attempt to formulate the e-learning concept and e-learning Web services context. The study finished that e-learning constantly creates new market needs to be resolved by qualified the e-business services to progress towards a new concept of knowledge helps both students and SVU to achieve their goals. The application of SSM allowed more introspection than was expected. The basic approach was not ldquoproblem solvingrdquo but finding a way to improve the situation.