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Browse Journals & Magazines > Engineering Management, IRE T ...> Volume:EM-9 Issue:2 Help

Selective dissemination of information-a new approach to effective communication

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4 Author(s)
Hensley, C.B. ; Advanced Systems Development Division, IBM Corporation, Yorktown Heights, N. Y. ; Savage, T.R. ; Sowarby, A.J. ; Resnick, A.

A first pilot test of a system to disseminate pertinent documents to individual persons selectively has been tried using IBM Research personnel and a variety of document sources. A detailed study of the user populations was made by means of diaries, interviews, and a mail survey. The effectiveness of the system is measured by 1) the percentage of unwanted or "trash" documents sent to the user, and 2) the percentage of documents the user wants but are not sent by the system. User responses to systematically and randomly selected documents, both integral parts of the system, were used to estimate these parameters.

Published in:
Engineering Management, IRE Transactions on  (Volume:EM-9 ,  Issue: 2 )

Date of Publication: June 1962

Page(s):
55 - 65
ISSN :
0096-2252
Digital Object Identifier :
10.1109/IRET-EM.1962.5007661
Product Type:
Journals & Magazines
Date of Current Version :
29 May 2009
Issue Date :
June 1962

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