Persistent spectral-holes (p-SH) are burned in the Z1,2 excitonic band of CuBr nanocrystals by a pulsed laser excitation. The annealing of p-SH is studied by three types of hole-filling (HF) experiments: (i) the spontaneous HF, (ii) thermally-induced HF, and (iii) the laser-induced HF. Results are compared to the well developed theory of the persistent spectral hole-burning (p-SHB) in the system of molecules in amorphous matrices. Both p-SHB and HF phenomena can be explained within the framework of a photochemical reaction like the photoionization of nanocrystals. The potential application of p-SHB to the frequency-domain optical data storage is discussed. © 1997 American Institute of Physics.