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A single cell gap and wide-view transflective liquid crystal display (TR-LCD) using fringe field switching and embedded wire grid polarizer as polarization dependent reflector is developed. Such a device structure does not require any quarter-wave plate or in-cell phase retarder. Through optimizing the pixel electrode width and gap, high transmittance and reflectance and a single gamma curve are obtained. Potential application of this TR-LCD for mobile displays is emphasized.