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This paper presents a digital rights management (DRM) scheme for mobile broadcasting that integrates management via broadcasting and communications. The scheme provides access control and rights protection for subscription Mobile IPTV (Internet Protocol TV), enabling transmission of contract information to control broadcasting reception via both broadcasting wave and communications. It has transmission functions that reduce the amount of contract information that has to be transmitted through broadcasting as well as a function for transmitting contract information via communications. A PC simulation indicates that the DRM scheme is effective in terms of the transmission rate required to send contract information via broadcasting wave. We also demonstrated the feasibility of the DRM scheme by using a prototype system implemented on an SIM card. The DRM scheme enables advanced mobile receiver functions such as pay-per-view with an interactivity channel using communications and a subscription TV such as pay-per-month on mobile receivers without an interactivity channel by transmitting contract information via broadcasting wave.