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A new association analysis method for semantic differential data and its application to tone color analysis

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2 Author(s)
Kato, Y. ; Dept. of Math. & Comput. Sci., Shimane Univ., Matsue ; Saeki, T.

Taking the factor analysis problem of tone color, this paper finds that a semantically inconsistent correlation may occur if conventional factor analysis is applied to the data rated by the semantic differential in order to construct the correlation matrix. This paper proposes a new association analysis between two variables not using the correlation, and constructs a new factor analysis on the new association. The validity and usefulness of the proposed method, and the differences between it and the conventional technique are presented and discussed by comparison.

Published in:

Systems, Man and Cybernetics, 2008. SMC 2008. IEEE International Conference on

Date of Conference:

12-15 Oct. 2008