By Topic

Audience Measurement Modeling for Convergent Broadcasting and IPTV Networks

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

8 Author(s)
Federico Alvarez ; Res. Group on Visual Telecommun. Applic., Univ. Politec. de Madrid, Madrid ; Carlos Alberto Martin ; Damien Alliez ; Paola Tonda Roc
more authors

Audience research is a vital part of TV and radio broadcasting, as well as of the more recent forms of media content delivery, such as the Internet, IPTV, mobile phones, Personal Video Recorders (PVRs) and portable media viewers. The uses of audience research range from self-promotion to refining service offerings and setting advertising rates. Without reliable audience data, many businesses will be reluctant to participate in the new platforms. This paper describes an end-to-end system for convergent audience measurement focused on IPTV but covering also terrestrial, cable, satellite and mobile broadcasting. We created the audience measurement system from the elaboration of a logical architectural model and a common data model which can be applied to any media scenario. We implemented this logical and data model in stationary and mobile media receivers (in the paper the particular case of IPTV is extensively explained). In addition user consumption is modeled and metrics are provided for user media consumption profiling and impact quantification in IPTV environments.

Published in:

IEEE Transactions on Broadcasting  (Volume:55 ,  Issue: 2 )