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The market for application life-cycle management (ALM) tools for agile development is booming. However, tool vendors and analysts are far too busy jockeying for position to spend too long appreciating the irony of the matter. The first principle of the agile manifesto, after all, is "individuals and interactions over processes and tools. The paper discusses that the burgeoning agile ALM tool landscape reflects the software market's need to scale agile from small application and teams to cross-enterprise architectures and back.