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Despite the evident benefits of semantic Web services, their widespread adoption by the industry is hindered by practicality issues. We see great promise in using proven Web 2.0 techniques to enable semantic Web services technologies to rise to their potential. We propose the social service network (SSN) - a framework integrating Web 2.0 social aspects to automatically enrich Web services with semantic meanings based on community consensus. Additionally, we propose an innovative Web service recommendation system within the SSN that makes use of generated ontologies to discover similar and complementary Web services. We demonstrate the usefulness of our approach with a practical use case scenario.