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In this paper we analyze the performance of a low complexity superimposed channel estimation technique for orthogonal frequency division multiplexing (OFDM). In particular, an analytical model of interference due to channel estimation errors and imperfect superimposed sequence cancellation at receiver is proposed, whose effectiveness is validated by simulations. Indeed, the significative length of OFDM symbols used in new wide area broadcasting applications makes the superimposed technique a viable alternative to the classical pilot aided technique. For the same computational complexity, the comparison between the two techniques is based on the achievable system throughput both for the current terrestrial digital video broadcasting (DVB-T) standard and for the proposed next generation DVB-T (DVB-T2). Our results show that superimposed technique provides higher bit-rates than the pilot aided technique, with a gain in the range of 4% to 10%.