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Design of Tag Match Advertising System and the Evaluation of the Business Model

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2 Author(s)
Jungho Jun ; Kyung Hee Univ., Seoul ; Kyoung Jun Lee

This paper designs the dasiatag matchpsila advertising system which uses mobile RFID. Tag match advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA can be defined as dasiaan advertising model, based on mobile RFID application, which offers advertisement for users after the consideration of userspsila demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it. This paper proposes the architectures and the user interface of TMA and evaluates the feasibilities of the business model by assessing the assumptions that are the basis of structured model.

Published in:

Asia-Pacific Services Computing Conference, 2008. APSCC '08. IEEE

Date of Conference:

9-12 Dec. 2008