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We point out an implication of the Poynting effect in nonlinear elasticity. It is shown that, due to the Poynting effect, thickness-stretch vibration can be induced in a plate thickness-shear mode resonator of rotated Y-cut quartz when the thickness-shear deformation is no longer infinitesimal. This nonlinear coupling is particularly strong when the frequency of the thickness-stretch mode is twice the frequency of the thickness-shear mode. The induced thickness-stretch vibration affects the operating thickness-shear mode through Mathieu's equation.