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Linking Technology and New Product Development

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3 Author(s)

This study explores the linkage between technology development and new product development (NPD). Literature suggests that there is gap between technology development and product development. We develop a set of propositions through review of previous research and a case study from the semiconductor industry. We conclude that for successful integration of technologies into products, a formal technology integration process and technology portfolio management are highly recommended to prevent a misalignment between technology development and product development processes.

Published in:

System Sciences, 2009. HICSS '09. 42nd Hawaii International Conference on

Date of Conference:

5-8 Jan. 2009