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Collaborative effort is necessary to achieve value when input from multiple stakeholders is required. In order to deal with the complexity of information shared in collaborative efforts, groups need to organize the information they process. In this paper we present a frame of reference in terms of key concepts of organizing in order to spark thinking which will answer key questions about the nature of organizing. We link organizing to modeling by defining it as an essential modeling activity. We investigate this link approaches in collaborative modeling. Through the definition of modeling we are able to discuss a research agenda for the organize pattern in terms of model syntax and semantics, and organizing processes, outcomes, and measurement.