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The Influence of Perceived Privacy upon the Trust in E-commerce

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2 Author(s)
Zhen Gong ; Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing ; Yongsheng Jin

Perceived privacy is an important variable to influence customerpsilas trust and loyalty in e-commerce. It is crucial to fully understand consumerspsila perceived privacy in online shopping for understanding consumerspsila online behavior and encouraging them and potential consumers to adopt e-commerce. Through literature analysis, this paper explores consumer perceived privacy in online shopping and consumer behavior.

Published in:

Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on

Date of Conference:

20-20 Nov. 2008

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