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Supporting Customer Searches in E-marketplaces by Means of Fuzzy Logic-Based Machine Learning

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4 Author(s)
Albusac, J. ; Escuela Super. de Inf., Univ. de Castilla-La Mancha, Ciudad Real ; Lopez-Lopez, L.M. ; Murillo, J.M. ; Castro-Schez, J.J.

Machine learning algorithms can be used to discover patterns in data into e-commerce C2C portals and this knowledge can then be useful to help customers to refine their searches and to choose what to buy. In this work, it is proposed a new machine learning algorithm based on fuzzy logic. We describe the proposed algorithm for supporting customer searches in e-marketplaces and show the results obtained on simulated examples.

Published in:

Web Intelligence and Intelligent Agent Technology, 2008. WI-IAT '08. IEEE/WIC/ACM International Conference on  (Volume:1 )

Date of Conference:

9-12 Dec. 2008