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Semantic Web Usage Mining by a Concept-Based Approach for Off-line Web Site Enhancements

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2 Author(s)
Rios, S.A. ; Dept. of Ind. Eng., Univ. of Chile, Santiago ; Velasquez, J.D.

Todays' WUM techniques allow to perform the mining process based on lists of words, stems, and visitors' sessions. Although, results are (generally) far from visitors' real goals or motivations when browsing a web site. Thus, extraction of useful modifications of site organization or contents are difficult to obtain. It is needed a way to enhance the WUM process, to allow better results, closer to visitors' real preferences and goals. It was developed a Semantic WUM process, which uses a concept-based approach to add semantics into the mining process. The solution proposed, was applied to a real web site to produce off-line enhancements of contents and structure. The method was compared with four different WUM methods. Afterwards, the quality of enhancements was evaluated using a survey to 100 subjects, proving the effectiveness of the proposal.

Published in:

Web Intelligence and Intelligent Agent Technology, 2008. WI-IAT '08. IEEE/WIC/ACM International Conference on  (Volume:1 )

Date of Conference:

9-12 Dec. 2008

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