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Exploring innovation model combine with the green marketing to consumer’s behavior influence - a case study of a TFT-LCD company

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4 Author(s)
James K. C. Chen ; Department of Business Administration, University of Asia, Taichung, Taiwan ; Jeff C. F. Wang ; Wen-hsuan Tsai ; Tina S. Y. Lin

Taiwan is an area with highest TFT-LCD industry density around the world, even exceed Japan and Korea, with anticipating, Taiwan will continue occupying leading position of the whole world in the following several years. Because of economy grows vigorously, the issue seriously damages our environment from day to day, advocating the green industrial revolution becomes one of the main trends in the 21st century, green marketing becomes the crucial operational policy of scientific and technological industry. This research plans to use bass diffusion model as the foundation structure, putting into the price parameter, setting up the model of revising, regard A company LCD as the case. The result of study finds out the model of this research both right ability and predicts ability is weak signification; demonstrate the sale of influence LCD that green marketing will be ineffective at the same time.

Published in:

2008 IEEE International Conference on Industrial Engineering and Engineering Management

Date of Conference:

8-11 Dec. 2008