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In the 21st century, the robot is rapidly emerging in the general public. In particular, the intelligent robot will play important roles in the future by strengthening the global competitiveness. In this paper, strategies to improve the utilization of the intelligent robot were investigated using a Structural Equation Model (SEM). The relation among various factors that have a potential influence on robot utilization is explored. According to the results of our study, the current government policies are not effective on revitalization of the robot industry, mainly due to excessive policies implemented simultaneously by the Korean government. However, a Robot Utilization Expectation Index of 75.86 indicates that many people expect a robot as useful in their daily life. These results are expected to contribute to stimulating the robot industry in Korea.