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The development of network technology has accelerated the fusion between fields and cooperation between enterprises, promoted the profound reform from global industrial economy to global knowledge economy and provided the lasting motive force for the sustainable development of world manufacturing industry. Developing the region-oriented electronic commerce can effectively strengthen the cooperation between enterprises and improve the competitiveness of the whole region. The implementation techniques of product management module include distributed technology, parallel technology and data exchange technology, etc and product management module is a typical management module in electronic commerce platform. This paper gives a detailed discussion of product management module in electronic commerce.