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Engineering International Expansion: IBM and Remington Rand in European Computer Markets

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1 Author(s)
Schlombs, C. ; University of Pennsylvania

US computer manufacturers-including IBM and Remington Rand-expanded into Europe after World War II. The companies overcame resistances and adjusted to different market conditions; how they did this, and why IBM succeeded more than others, is examined here. This article argues that IBM adeptly managed-or engineered-relationships with foreign governments and stakeholders through a European-wide manufacturing system and European research laboratories.

Published in:

Annals of the History of Computing, IEEE  (Volume:30 ,  Issue: 4 )