Skip to Main Content
US computer manufacturers-including IBM and Remington Rand-expanded into Europe after World War II. The companies overcame resistances and adjusted to different market conditions; how they did this, and why IBM succeeded more than others, is examined here. This article argues that IBM adeptly managed-or engineered-relationships with foreign governments and stakeholders through a European-wide manufacturing system and European research laboratories.
Date of Publication: Oct.-Dec. 2008