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While the basic of World Wide Web communication data almost of data still be represented by text such as data exchange in Web Services base on XML technology and storage data into relational databases. Unfortunately, these attractive of data come at the expense of performance to transfer data. A way to improve is compression technique. In this paper we present new compression algorithm using capitalization. The mechanism has 3 steps is following: Firstly, remove white space. Secondary, compressing data to UpperCamelCase capitalization style and lastly, to decompress compressed data. Our experiments have shown significant performance gains of our algorithm include reduce data size up to 22% and keep data integrity. In additionally, compressed data is easy to read and understand like naming convention in several programming language.