By Topic

Theory of Sponsored Search Auctions

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)

Web search engines are becoming an increasingly important advertising medium. When a user poses a query in addition to search results, the search engine also returns a few advertisements. On most major search engines, the choice and assignment of ads to positions is determined by an auction among all advertisers who placed a bid on some keyword that matches the query. The user might click on one or more of the ads, in which case (in the pay-per-click model) the advertiser receiving the click pays the search engine a price determined by the auction.

Published in:

Foundations of Computer Science, 2008. FOCS '08. IEEE 49th Annual IEEE Symposium on

Date of Conference:

25-28 Oct. 2008