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AXMEDIS has provided an innovative framework with a wide range of tools for cross-media content processing, production and multi-channel distribution. This paper focuses on one of the key sections of the framework, the Programme and Publication (P&P) tools, which include the P&P Engine and P&P Editor, providing a focal point for multi-channel distribution. The P&P Editor is an integrated GUI environment where users can search for contents and specify their distribution details (e.g. transmission channel, date and time), the so-called P&P Programme. Once a P&P Programme is created and activated, the contents can be processed and delivered automatically, as defined by the P&P programme. Additionally, end users/consumers may also query contents on-demand via the P&P Engine. This paper provides an overall view of the P&P tools and presents two demonstrators to illustrate the P&P toolspsila capabilities.