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The strategies of online third-party payment based on market competition

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1 Author(s)
Li Yiqun ; Int. Bus. Sch., Donghua Univ., Shanghai

There is an increasingly competitive market of online third-party payment in China. This paper describes the online third-party payment patterns of competition among enterprises based on Porter's "five-force model". Then some appropriate competitive strategies are proposed combined with two cases study, encard.net and shfft.com.

Published in:

Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on  (Volume:2 )

Date of Conference:

12-15 Oct. 2008