The Role of Fusion of Indigenous Technology Development and Market Learning on New Functionality: A Case Study of Canon Printers' Development

Co-evolution between indigenous technology development in Canon's printers and subsequent market learning primarily from PC producers through "competition" that attempts to assimilate advanced knowledge from competitors by inspiring them in a cooperative way can leverage a fusion of indigenous printer technology and the effects of market learning. Consequently, this co-evolution leads to higher functionality development which in turn induces further strengthening of indigenous technology. This paper attempts an empirical analysis to demonstrate the foregoing hypothetical view.