By Topic

Influence Factors of Undergraduates' Perception to Service Quality of Tourism E-Commerce Website: A Case Study of CTRIP(

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Cheng-Liang Liu ; Dept. of Tourism & Hotel Manage., Hubei Univ., Wuhan ; Hou-Zhe Li

This paper establishes the conceptual model on perception evaluation of tourism E-commerce website, frames a new investigation scale based on WEBQUAL scale and sets up following hypothesis: first, there is a significant difference between the expectation and actual perception (HI); The personal attribute has a significant influence on actual perception(H2);component dimensions of website quality system have a significant influence on its perception evaluation (H3).Then the paper launches questionnaires to undergraduates majoring tourism management in Hubei university with taking as an example, and gets four conclusions with the aid of SPSS11.5: (1) hypothesis HI is correct, which reflects undergraduates have higher expectation to website service quality, but have lower actual evaluation and satisfaction to CTRIP; (2)Such individual factors as undergraduates' sex, member's attributes and network- using circumstance etc. make almost no significant influence on actual perception of CTRIP, so the hypothesis H2 isn't true; (3) information and business service quality factors but system management factors have strong positive correlation with the holistic quality of website, so hypothesis H3 is partly certificated.

Published in:

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing

Date of Conference:

12-14 Oct. 2008