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In the dynamic and interactive world of the Internet, we as a technology community have learned that we can make good Web-based applications better by adding rich visualization and analysis capabilities to control and navigate the applications' user interface. Noteworthy examples include Google Earth which, through visualization, turns hundreds of terabytes of raw satellite images and aero-photographs into actionable information shared with and enjoyed by millions every day. But for every problem the community addresses, plenty more go unrecognized or unexplored. In this article, the author examines a longstanding Web-application problem.