By Topic

An Exploratory Investigation into Instant Messaging Preferences in Two Distinct Cultures

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

4 Author(s)
Zixiu Guo ; Sch. of Inf. Syst., Univ. of New South Wales, Sydney, NSW ; Felix B. Tan ; Tim Turner ; Huizhong Xu

The current trend of increasing instant messaging (IM) use and its potential growth motivate this study. It offers a novel exploration of users' preferences for IM in the context of the use of other traditional and new communication media: face-to-face, telephone, email, and short messaging service (SMS) in two distinct cultures: Australia and China. It examines the impact of demographics, media experience, media richness perception, and national culture on media preferences. Our results, based on a student survey conducted in the two countries, show that women prefer IM for communication activities that require more attention and personal presence and prefer email for communication activities that require less personal presence. Communication technology experience may predict the adoption of new technology, such as IM and SMS, but has no effect on media that are already widely adopted, such as email. Email was clustered with face-to-face and telephone as the most preferred media for any communication activity, while IM and SMS clustered together and were the least preferred media for communication. After controlling for demographics and media experience, we found significant cultural differences in IM, telephone, and email preferences. Chinese preferred to use IM and telephone, while Australians preferred to use email. The cultural impact on technology use is persistent.

Published in:

IEEE Transactions on Professional Communication  (Volume:51 ,  Issue: 4 )