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Status and Analysis of E- Commerce Application in Small Medium Enterprises A Case Study of Wenzhou

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1 Author(s)
Yang, Huanchun ; Sch. of Bus., Wenzhou Univ., Wenzhou

The thesis surveys the status quo of e-commerce application in Wenzhou small medium enterprises. This survey selects the some-100 prominent small medium enterprises covering chemical engineering, shoes, apparel, machinery, furniture, glasses, lighters, pen and pencil, electric and electronics as the investigating targets and issues the questionnaires to them. The result indicates that, the status quo of e-commerce application in Wenzhou small medium enterprises is worrisome, which is obviously way behind other cities. Based on that, the thesis analyzes the reasons in combination with visiting them. It also proposes the corresponding strategies and predicts its prospect in the end.

Published in:

Management of e-Commerce and e-Government, 2008. ICMECG '08. International Conference on

Date of Conference:

17-19 Oct. 2008