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Mobile commerce is the significant development of E-commerce. While consumer trust has become the bottleneck of the development of e-commerce, it is also becoming the major obstacle of mobile commerce. In this paper, we discuss the influencing factors of consumer initial trust in mobile commerce based on discussing the foundation of trust, the formation process of online trust and the characteristics of mobile commerce trust. Meanwhile, some corresponding strategies are provided in this paper to build consumer initial trust in M-commerce.
Date of Conference: 3-5 Aug. 2008