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Research on Influencing Factors of Consumer Initial Trust Based on Mobile Commerce

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2 Author(s)
Zhihong Li ; Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou ; Minxia Li

Mobile commerce is the significant development of E-commerce. While consumer trust has become the bottleneck of the development of e-commerce, it is also becoming the major obstacle of mobile commerce. In this paper, we discuss the influencing factors of consumer initial trust in mobile commerce based on discussing the foundation of trust, the formation process of online trust and the characteristics of mobile commerce trust. Meanwhile, some corresponding strategies are provided in this paper to build consumer initial trust in M-commerce.

Published in:
Electronic Commerce and Security, 2008 International Symposium on

Date of Conference: 3-5 Aug. 2008

Page(s):
263 - 267
Print ISBN:
978-0-7695-3258-5
INSPEC Accession Number:
10182821
Conference Location :
Guangzhou City
Digital Object Identifier :
10.1109/ISECS.2008.95
Product Type:
Conference Publications

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