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How Do We Build Trust into E-commerce Web Sites?

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5 Author(s)
Ofuonye, E. ; Dept. of Electr. & Comput. Eng., Alberta Univ., Edmonton, AB ; Beatty, P. ; Reay, I. ; Dick, S.
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Trust is a subjective, user-centric, context-dependent concept, and is thus difficult to define universally. On the Internet, several factors make trust more difficult to build, explaining why some successful brick-and-mortar retail chains have been unable to translate their reputation to the virtual platform the Web offers. Researchers in many fields have been interested in how to build trust in e-commerce sites. To address this issue, the authors reviewed the available literature on the topic, examining 28 relevant publications in depth to identify relationships among factors that impact trust.

Published in:

Software, IEEE  (Volume:25 ,  Issue: 5 )