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Demand side management (DSM) is about participation of electricity users in the management of electricity networks. Econnect's experience in demand side management is obtained through the application of distributed intelligent load controllers (DILCs) to off-grid networks where the benefits are obtained by users through higher system reliability. On grid networks the benefits are increasing efficiency, opportunity for greater renewable energy and (on some grids) improved reliability. If demand side management is to be applied on grid networks users must accept the potential for load disconnection. The reasons for non-acceptance and proposals to increase acceptance are discussed. comparisons are drawn between off-grid and on-grid scenarios.