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A Contextual Acceptance Model of Mobile Commerce Based on TAM

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3 Author(s)
Zhengchuan Xu ; Sch. of Manage., Fudan Univ., Shanghai ; Chenghong Zhang ; Hong Ling

Users may use a mobile service in various contexts. It is critical to study how users' perceptions and intentions are affected by context. We discuss the definition and structure of context, then propose a contextual acceptance model of mobile commerce based on TAM. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that context has significant impact on uses' behavior.

Published in:

Computing in the Global Information Technology, 2008. ICCGI '08. The Third International Multi-Conference on

Date of Conference:

July 27 2008-Aug. 1 2008

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