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This paper presents an innovative solution in retail activities, named "Intelligent Store - INTELSHOP", based on a technological platform that offers the support for some attractive and efficient services for customers and administrative staff. The technological platform integrates various technologies such as RFID, GPS and GIS, wireless communications, mobile access to information on PDA or SmartPhone, integrated environments for data analysis regarding stocks and customers administration, interfaces with electronic payment systems. The goal pursued is mainly to reduce the time wasted by the customers searching the products on the store's shelf, to offer more and better information about products. On the other hand our solution pursues to maximize the merchant benefit by reducing the provisioning time, to diversify the offer and to create the opportunity to make the best decision in real time.