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In order to assess Web applications in a more consistent way we have to deal not only with non-functional requirement specification, measurement and evaluation (M&E) information but also with the context information about the evaluation project. When organizations record the collected data from M&E projects, the context information is very often neglected. This can jeopardize the validity of comparisons among similar evaluation projects. We highlight this concern by introducing a quality in use assessment scenario. Then, we propose a solution by representing the context information as a new add-in to the INCAMI M&E framework. Finally, we show how context information can improve Web application evaluations, particularly, data analysis and recommendation processes.