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The reputation-oriented trust issue is critical to e-commerce applications and has drawn much attention from both industry and the research community. Existing e-commerce systems have introduced trust management mechanisms that provide some rating information to customers. However, more comprehensive mechanisms should be provided to more precisely depict the trust level of sellers on potential transactions, and the relationship between interacting entities. Here, the authors review the reputation-based trust evaluation mechanisms in literature and outline some trust issues that are particularly important in e-commerce environments.
Date of Publication: July-Aug. 2008