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Fresh ideas from startups are a driver of the electronic business world. Software engineering students who will be a part of this E-world therefore should benefit from a working knowledge of new businesses. Their school can organize opportunities to help ensure that familiarity. This paper describes results after four years of organizing such endeavors. We believe that those results for students are mixed, and that this can be explained by the reluctance of new entrepreneurs to adopt consistent software development processes. Schools seeking to make their software engineering programs match industry profiles will find these results of interest.