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It has become clear that the original mobile Web model of people using their portable devices to surf normal Web- pages must be refocused on the creation of applications that are tailored for the mobile experience. The eStadium project is our attempt at creating such an application. It provides live "infotainment" such as real-time statistics, instant replay videos, and venue information to Purdue football fans via a public mobile Web application and an on- demand video delivery system. In this paper, we discuss the design, implementation, and operation of the eStadium system and the lessons learned from five years of serving real sports fans.