By Topic

Personal Preference for Reliable Transaction Identification on Web Service

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

4 Author(s)
Taewan Gu ; Dept. of Inf. Technol., Inst. of Kangwon Human Resource Dev., Seoul ; Seong-Jun Hong ; Jae-Bong Yoo ; Kwang-Mo Lee

As the Internet has been growing, WWW(World Wide Web) based services have become more popular, and the number of those using the service has increased excessively. To support these services, the processing of many transactions has become essential in the Internet. There are many researches regarding user profiling on web services to support those transactions effectively. Most of them are just for grasping the customer's preferences. However, the user's role on a recent web service is not limited. It is not fixed what they are doing among users; consumers could become providers and also providers could become consumers on virtual online environments such as the open market of the Internet. For this reason, it is necessary to inspect preference of both the consumer as well as the provider. In addition, the traditional service lacks of representing of various provider's preferences. In this paper, we proposed a Personal Preference Tree (PPT) to reflect the preferences for providers then implemented the module applied to the web service. Likewise, we evaluated the applicability and the performance of the personal preference module through simulations.

Published in:

Internet and Web Applications and Services, 2008. ICIW '08. Third International Conference on

Date of Conference:

8-13 June 2008