By Topic

Price Competition Between Mobile Commerce Retailers and Web Site Retailers

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

4 Author(s)
Hao Fu ; Sch. of Econ. & Manage., Southwest Jiaotong Univ., Chengdu ; Rongfang Qin ; Lihui Geng ; Xiaoli Li

With game theory as research tool, this paper investigates deeply on price competition behavior between mobile commerce retailers (MCR) and web site retailers (WSR) in m-commerce era, elicits 2 kinds of market structures. Furthermore, it gives out perfect equilibrium prices as well as market scale under each condition of market structure. On this basis, two related propositions and two related conclusions are pointed out. First, it gets MCR's and WSR's critical prices. Secondly, as the penetrate rate of m-commerce increasing, two hinds retailers' perfect prices will decrease, and there exists a stable relationship between the ratios of speed declining.

Published in:

Grid and Pervasive Computing Workshops, 2008. GPC Workshops '08. The 3rd International Conference on

Date of Conference:

25-28 May 2008