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A group of eight European energy utilities in partnership with manufacturers, research organizations, professionals, national agencies and a bank, are implementing the EU-DEEP integrated project. It aims at providing methodologies to speed up the large-scale implementation of DER in Europe. This development requires a set of iterative R&D tasks to qualify the prospects of the newly defined market segments. This work will be completed by five one-year experimental measurements campaigns. In order to validate the new approach, a minimum of five market segments must be studied in the three market sectors (industrial, commercial and residential) for one or two types of DER demands "incremental-DER" and "DER-breakthrough". Manufacturers should then be in a position to launch industrialization tasks of the most promising DER solutions. In addition, regulatory bodies will be able to release some of the barriers which still prevent more DER solutions from reaching market applications.