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Demand side management (DSM) is one of the most important methods which has been used to maximize the benefits of the electric power market participants. In the deregulated power systems, DSM is called demand response (DR). In this paper, two DR programs have been focused: time-of-use (TOU) and emergency demand response program (EDRP). In this paper DR is modeled considering both TOU and EDRP methods, simultaneously, using the single and multi period load models, based on the load elasticity concept. The proposed model is implemented on the peak load of the Iranian power grid and the optimum prices for TOU program and the optimum incentives for combined TOU and EDRP programs are determined.