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Issues of trust, reliability, and data heterogeneity make it unlikely that we'll have access to a set of free and heterogenous Web services and tools to combine them on the Internet anytime soon. The authors contend, instead, that "service parks" will rise and succeed in the near future as execution environments that support simplified data integration and service reliability. As service park owners establish and leverage branding of their efforts, they will likely build trust within the Web service user community. The most successful service parks will allow users and service providers other than the park owners to to be easily provide and modify services.