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Relying on 100-percent virgin paper and petroleum-based inks, traditional printing strategies leave a large and damaging ecological footprint on our planet. Green-minded consumers concerned about our environment are pressuring businesses to adopt green printing practices-and rewarding those who do so with their dollars. The development of new eco-friendly inks, paper, and print processes have made it easier for professional communicators to take their companies in a green direction and print eco-friendly documents. This paper discusses strategies for being an advocate for environmentally responsible printing practices and describes some of the eco-friendly and price-competitive print options now available.
Date of Conference: 1-3 Oct. 2007