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Architecture for click-to-dial over IP television is discussed, utilizing Parlay X Web services to communicate with telephony network elements. The architecture and individual elements of the system are presented in detail, including a gateway to call servers and telephony switches. The implemented system enables IPTV users to establish calls over mobile or fixed phones by pushing a button on their IPTV remote control. Additionally, we describe a method for automatic phone number recognition from live video that communicates the data to IPTV users via Web services architecture, enabling them to initiate a call easily to any number displayed on the video.