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Visual cryptography techniques have been extensively investigated since the invention and extension to numerous applications such as image encryption, visual authentication, digital watermarking and image hiding. In this paper, a new subliminal channel found in visual cryptography (SCVC) is presented. This subliminal channel is a secure way to convey an extra secret message in the plain form of an ordinary visual cryptography mechanism. To show the superioritysuperiority of the new perspective, a SCVC-based application for image hiding is demonstrated as an example. In such a way, this discovery implies the possibility of enhancing hiding capacity to image hiding. It's worthwhile to note that the extra computational cost is extremely low upon increasing the extra hiding capacity.