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Drop-Down Democracy: Internet Portal Design Influences Voters' Search Strategies

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4 Author(s)

In this study we report how different interfaces for searching the internet changed the strategies and information opportunities of voters as they searched for political information. A drop-down interface that helped users define specific queries was compared to a traditional typed- query interface. The drop-down interface resulted in a broader set of information opportunities. Voters using the drop-down interface relied less on candidate websites, visited a broader sampling of website types, and examined issues more closely. Portal design heavily influences search strategies and information opportunities.

Published in:

Hawaii International Conference on System Sciences, Proceedings of the 41st Annual

Date of Conference:

7-10 Jan. 2008